Do your followers like Starbucks or Coke? Are they football fans or baseball fans?
Learning what your followers are interested in can be instrumental in refining your message, posting content about topics your audience like would definitely generate higher engagement, and keep your audience tuned in to what you say on social media.
Brand affinity is also an important tool in identifying sponsorship or advertising opportunities with these brands.
Go beneath the surface and really identify interests of your audience.
Available to Tweepsmap Growth plan and higher.