Let’s say you’re new to X (formerly Twitter). You might be late to the party, but hey – new businesses are made every day, and you have to start somewhere with your social media marketing, right? The good news is that you don’t have to worry about the things you’ve missed out on. X is a very dynamic social media site that constantly has something new going on, so jump right in and get started.
But first, you need some info – the bare minimum of the basic X essentials in order to hit the ground running. If you’re a X newbie and need a starting point, this is as good a place as any to find the 101 info you’re looking for.
1. X is all about speed
When you’re communicating with someone in real time, a conversation flows in a certain way. It used to be that on online, waiting for a response took some time unless you were using an IM client, but X allows users to respond lightning fast to anything they want to.
This means you’ve got to stay on top of your own response time and keep an eye on your image. As fast as you can send out a post is the exact same amount of time it takes for someone to say something about you that you won’t want to read.
2. Many judge you based on your follower count
While the number of followers you have may not be dependent on the amount of engagement you actually receive, this is a pretty meaningful number in the eyes of many entities. Your competition, your partners, your stakeholders and your customers all look to your follower count as an easy way to judge how legitimate and credible you are. This being said, NEVER fall in the trap (or to the temptation) of buying followers, instead use proven strategies to grow followers organically.
3. Google uses X in its search engine
In their algorithm, Google also runs a X search when looking for relevant information for your own search queries. Think about this from the perspective of a business person: someone might be able to find your posts through a seemingly unrelated Google search.
4. It can be difficult to gain followers
In the beginning, it’s harder to get your voice heard on X. It’s also harder to get followers when you start out, so cherish those audience members you do have. If you want more followers, follow those who follow you back that are in line with your business or X purpose – don’t follow back bots or unrelated personal accounts.
Another tip, try to follow industry leaders and go through their own following lists to find other related accounts. You’ll be surprised by how many follow backs you’ll get.
5. You have to stay active
You won’t succeed on X by logging on once a week and posting content once a month. X is a daily commitment, though the burden is lessened by Fedica’s post scheduler. An active X is also one that gets more followers.
It’s also a good idea to keep content fresh, but don’t worry about recycling material. You never know who will see a post that appears new to them even though you’ve posted it twice before.
6. Know when to post
Fedica has a feature that tells you when The Best Time to post is for your audience, which also helps with content scheduling. In general, knowing when to post helps you directly engage with your audience when you know they’ll be there.
7. Posting boosts your industry credibility
By being active on X, you gain more influencer potential. It will take a while to actually reach that influencer status, but by showing others what you know on this social platform, you gain the audience’s trust. This boosts your brand image and can give you the status of “thought leader.”
8. X might beat out your website
More and more consumers are using X and other social platforms as their go-to for contacting and researching a business. This means your X profile needs to contain relevant info that gives them the information they’re looking for as quickly and effectively as possible.
9. You gain customers through X
Small businesses that use X as a marketing channel see a boost in sales, and the number is backed up by consumers. About 72% of people say they’re more likely to buy from a business they’ve interacted with or followed on X, making your customer engagement necessity even more obvious.
10. Post crafting is an art
Posting isn’t as simple as slapping some words together with a buzzword added in and hoping someone finds you. No, X users are berated with content every day – you have to stand out from the crowd and show them what they want. This means using great hashtags, snappy content and visual media that will get them interested in what you have to say.
Now that you know 10 basic facts and concepts about using X for your business, it’s time to put your plan into action. Remember, Fedica will offer you the tools, but you’re the business owner. Go forth and show the world what you’ve got.
This is an excellent article! Solid tips for growing on Twitter the right way. Bravo!