Can you believe that it has been 10 years since we were first introduced to X (formerly Twitter)? In the decade that has passed, it’s more than proven itself to be one of the most effective social media platforms and marketing tools.
Over that time, celebrities, musicians, and even politicians have fallen in love with X. Their number of followers became their gauge for popularity and influence. They were posting everything from what they ate for lunch to movie promotions and speaking engagement dates. They were even using X as a channel to express their passions outside of what they were known for and urging their followers to donate to their charities.
Soon, X was the social media of choice for musicians and the music industry because it allows real-time communication and became their gateway to interact with fans. For smaller music groups or performers who were just starting out, X became a means to connect with their local audience. With a single post, fans knew when they’d be performing in their city next.
But with 500 million posts going out each day, musicians found that their messages were getting lost in all the noise. Musicians couldn’t just rely on regular posts to gain an audience for their music or drive ticket sales anymore.
The need for social media marketing tools that complemented social media platforms like X soon came to prove to be essential for the success of the music industry’s marketing campaigns. Platforms like Fedica could be utilized to help musicians and bands to schedule a whole bunch of posts and in-fact an entire campaign effortlessly, and based on the best time to post to their followers with tour announcements and to remind them of dates for album drops.
Bands could also use these tools to segment their followers based on demographics and would interact with their fans on a city level to know if there was an interest to see them perform live there. For example if an artist has a concert in a given city, they can easily segment their followers by location and reach out to their followers in that city to let them know about that concert.
Tools like Fedica not only helped musicians grow their number of followers but could measure the effectiveness of their campaigns and engagements. They gained insight on what interested their audiences, allowing them to engage with their fans.
Musicians are artists and are wonderfully complex. Excellent as it is to have a massive following, it appeared that they appreciated a strong, dedicated fan base above anything. The ability to send personalized messages and genuinely listen to what their followers were saying about them all helped fuel their creativity and reaffirm why they love music and performing for their fans.