How to Become a Better Writer to Grow Your Twitter Followers

Graphic of a magnifying glass over a computer looking at analytics, blogs and charts

Did you know that becoming a better writer and capturing your followers can be done in the same way for any medium or platform? For example, what helps you grow your Twitter following can help you structure better blogs and even make better YouTube videos! With experience studying communication, shooting films, and spending every day … Read more

Are You Using A Social Media Dashboard? 3 Reasons Why You Should Be

You’ve got two more tweets to send out promoting a new product, a whole queue of questions on your company’s Facebook page to answer, and you know your personal LinkedIn account has been pretty dormant lately. What do you do?

If your answer is to click over to each site, update, click, send, click… you’re doing it wrong.

There are plenty of tools out there that can make your social media life easier, and dashboards have got to be among the best. Here are three ways dashboards can take a little bit of that stress off your shoulders.

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What’s Your Avatar? Understanding Your Social Media Image

Whether you like it or not, a good part of who you are on social media is your image.

The images you choose to represent yourself – the pictures you choose to tweet, your Facebook cover photo, your LinkedIn profile picture – all come together to give the people you’re connected to a glimpse into who you are.

So if you haven’t given your self-image much thought, now’s a great time to start.

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The First 3 Steps You Need To Take When Launching A Social Media Campaign

Step 1: Write a blog post, send a tweet, post a Facebook status update
Step 2: …?
Step 3: Success!

If that sounds like your hazy vision for how a social media campaign looks, you’ll want to adjust your perspective.

Too many companies think that social media = content creation. It doesn’t.

Content is just one part of the complex machine of social media done right, and it isn’t even the most important part.

Before you write your first tweet or even create your Facebook page, follow these three essential steps – or risk a huge social media flop, no matter how enlightening those status update are.

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Using Social Scheduling To Your Advantage

On social media, timing is everything.

You might be the next Shakespeare, waxing philosophical on the beauties of life in lyrical 280-character snippets, but if there’s no one there to hear you, what good are your brilliant thoughts?

Whether you’re using social media to promote your business, to find clients, to build a personal brand or any other myriad of reasons, you can use the magic (well, technology, really) of social scheduling to ensure your wise words are actually read.

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The Battle For Social Media Users: Who’s Winning The Browser Wars?

Are you a Chrome user? Or do you prefer Firefox? Maybe you use… Internet Explorer?

The browser you choose to use says a lot about you, and each one does all it can to get you to click its little icon on your desktop when you boot up your computer. But just which one comes out on top?

We were curious about the popularity of the different browsers, so we did a little digging. And it turns out that people who are active on social media choose different browsers than general web users.

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Are People Complaining About Your Business On Social Media? Here’s How To Respond

It’s never easy to deal with criticism, and when it’s directly aimed at something you’ve put your blood, sweat and tears into, it can be almost impossible.

If you’ve found yourself on the bad end of a series of complaints on social media – whether about your business, your job or something near-and-dear to your heart – don’t tweet without reading this first!

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