How to Write an Email to Someone You Don’t Know A cold email is when you write an email to someone you don’t know. People in sales make cold calls where they call prospects out of the blue hoping for a sale, for example. Now, no one wants to be contacted out of the blue, … Read more
Finding your sales velocity elevates you above the guessing game with sales forecast Forecasting revenues for a young company is hard. However, many operating decisions involving hiring and other operating expenditure forecast require CEO/CMO/Sales VPs to understand how their sales machine is performing. You can build a solid sales forecast with an understanding of how … Read more
The search for the ideal customer – why it is the most crucial step to your marketing effort If you have ever read a digital marketing message or an ad that made you go: “who’s wasting time & money to sell me something useless like that?” -followed by an immediate delete or scroll-over, then you already know the inefficiency … Read more