Growing a following on Twitter isn’t only about your content and growth. It’s also about the quality of followers you have. What’s the point of 100,000 followers if most are inactive or they’re throwing off your target demographics? This article will dive into everything you need to ask for a complete Twitter audit on your … Read more
Knowing when our followers are listening is very crucial to any social media effort, we obviously don’t want to Tweet when our followers are not online or when they are sleeping! But when is the best time to tweet? we often hear determined answers, “it’s 12:00pm!” or some other time published in a study conducted … Read more
Twitter is a powerful tool when combined with the right experiment and analytical techniques to become an integral part of your go-to-market social experimental ground. What you’ll never have to do again: Tweet just because everyone assumes frequency and activity equals effectiveness Stare at a blank calendar and agonize over what message you should be … Read more