To best understand an industry on a larger scale, organizations are turning to social media conversations to gain insight on general market trends. Analyzing the general industry rather than focusing on specific brands or products allows companies to cast a wider net in their efforts to build a bigger database. For example, instead of researching … Read more

With more and more organizations leveraging social media as a marketing tool, companies now have to allot a budget and resources dedicated to social media marketing. But as with all departments in an organization, there needs to be some gauge for determining success. Because time spent is considered money spent, how does an organization know … Read more

What is being said about your company, products, and services on the internet? The process by which companies identify and assess what is being said about them is called social media monitoring. The type of monitoring program you leverage should be based on what you’re trying to achieve, and the insights needed to help answer … Read more

Social media has long proven that it is an effective marketing tool as there is a wealth of information that can be found in the conversations that take place on these platforms. The fact remains that if businesses want to reach and understand their market base, they need to go where the majority of their … Read more

Can you believe that it has been 10 years since we were first introduced to X (formerly Twitter)? In the decade that has passed, it’s more than proven itself to be one of the most effective social media platforms and marketing tools. Over that time, celebrities, musicians, and even politicians have fallen in love with … Read more

There was a time when celebrities ruled the social media kingdom as the only influencers, encouraging their fans to try something new with a strategic product placement post. Actors were persuading their followers to try the new smoothie joint with just one photo of themselves happily sipping away at a concoction that was aptly named … Read more

You’ve put a considerable amount of effort to building your brand name. You’ve carefully curated content, made informed decisions on what posts are relevant and when the optimal time to post is. You have ensured that your social media accounts embody your brand’s mission. You’ve even done damage control on the digital footprint you left … Read more

There was a time when big brand names battled one another for the prime commercial spots knowing that it was their opportunity to grab the attention of a huge audience. These days, brands aren’t just knocking on the doors of television stations but also putting their brand marketing efforts towards social media. A survey conducted … Read more

Personal branding isn’t about self-promotion but defining yourself. If managed well, your personal brand will showcase your accomplishments and will open up professional opportunities that will lead you to better jobs, more contacts, and industry recognition. Your personal brand is who you are on paper, in person and online. It’s your reputation. When you deliver … Read more

If you are not getting the most out of your X (formerly Twitter) experience, then perhaps you haven’t fully unlocked the power of X.   You have the ability to see content that is relevant, weed out what no longer has value to you, and curate a feed that will keep you engaged. Here are … Read more

With more than half a billion posts sent out each day to over 300 million monthly users, it can be challenging to stay relevant and ensure that your posts are getting maximum exposure. We have a list of X (formerly Twitter) strategies to allow you to maximize your X impact: 1. Say more with a … Read more

Language has such an impact on the way we think, the way we feel, and the way we react. In our attempt as marketers to draw attention to our products or services, we may have used some words that have made our followers cringe. Our choice of words can either sell or repel. Here are … Read more

When you’re posting for business, celebrities are not very useful to follow. In fact, following celebrities can actually be bad for business. But it’s easy to fall into the trap and let personal sympathies get in the way of using X as an effective marketing tool. The Problem with Following Celebrities and Big Brands Remember … Read more

What sets X (formerly Twitter) apart from other social networks is the opportunity it offers to directly engage with your customers. This enables you to use X as a powerful platform for developing relationships with potential customers as well as for deepening relationships with existing ones. Benefits include a noticeable boost in customer engagement, and … Read more