5 Worst Sales Tactics Salespeople Should Stop Killing LinkedIn With

LinkedIn has become the definitive social network for forming business connections. As a result, we’ve gotten to know the downside of having more people on the platform. It leaves the door wide open to bad sales habits. Some salespeople can’t seem to let go of their spam-style sales tactics, and plenty of them have migrated … Read more 5 Worst Sales Tactics Salespeople Should Stop Killing LinkedIn With

5 Ways to Reach Out to a Prospect for the First Time

Outreach is necessary to keep a B2B business growing and thriving. Plenty of sales teams do have an aggressive outreach strategy to keep the sales pipeline full. However, approaching a prospect successfully for the first time requires careful consideration. Who is your prospect? What is their business like? What value can you offer them? Those … Read more 5 Ways to Reach Out to a Prospect for the First Time

7 Marketing Strategies SaaS Companies Are Using to Grow

Software as a service (SaaS) businesses continue to take the business world by storm. With the advancement in technology, the potential of software has grown so much that it’s become more accessible than ever to develop and deploy it. The second critical piece of the SaaS puzzle is the large customer base potential. As more … Read more 7 Marketing Strategies SaaS Companies Are Using to Grow

How to Send Follow-Up Emails after Getting No Response

Does the thought of writing a follow-up email after not receiving a response make you uncomfortable? If you answered with a “yes,” you’re not alone. We’re wired to believe that people who don’t reply are not interested in what we had to say or offer. It’s understandable to feel less than comfortable if you think … Read more How to Send Follow-Up Emails after Getting No Response

Old School Marketing Strategies That Work For Social Media Today

You can’t talk about old school marketing without at least thinking of Don Draper and Mad Men. While it’s difficult to imagine Don getting online and Skyping with his clients, some of the marketing strategies and tactics showcased in the popular TV series are still very usable today.    Thorough Research   David Ogilvy, the … Read more Old School Marketing Strategies That Work For Social Media Today

15 Benefits of Social Media for Business

With over 3 billion people using social networks across the globe today, the benefits of social media for business are undeniable. Social media users use various platforms to engage with multiple brands, which gives firms countless opportunities for growth and promotion. A research done by Sherpa Marketing found that more people use social media to … Read more 15 Benefits of Social Media for Business

7 Google Marketing Tools You Should Start Using Today

Ever heard of Google? You know, that search engine type of thingy, with a colorful logo and 3.5 billion searches made per day? Yes, that same search engine that’s dictating the dynamics of SEO strategizing, blog posting, and our collective approach to web searching? Sure, and the keyword phrasing, too. Well, that same Google may … Read more 7 Google Marketing Tools You Should Start Using Today

15 YouTube Marketing Statistics You Should Know

The 21st century is all about digital advancement, and it’s product consumption that’s changing faster than we can keep up (well, for the most part). Unlike our parents who used to gather around the TV and gasp over their favorite TV personalities, we are now growing virtual communities that are tailor-made to fit our momentary … Read more 15 YouTube Marketing Statistics You Should Know

8 New Things to Try on Social Media Now

Social media platforms are constantly announcing updates, introducing new features, and changing their algorithms. But while some of these changes have made us rethink our strategy, the one thing that has remained constant is that our ultimate goal is still to engage our audience. Here’s what we know about the top 5 social media platforms: … Read more 8 New Things to Try on Social Media Now