There was a time when big brand names battled one another for the prime commercial spots knowing that it was their opportunity to grab the attention of a huge audience. These days, brands aren’t just knocking on the doors of television stations but also putting their brand marketing efforts towards social media. A survey conducted …

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Posted on: December 12, 2016 | Author: Jason

Personal branding isn’t about self-promotion but defining yourself. If managed well, your personal brand will showcase your accomplishments and will open up professional opportunities that will lead you to better jobs, more contacts, and industry recognition. Your personal brand is who you are on paper, in person and online. It’s your reputation. When you deliver …

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Posted on: December 5, 2016 | Author: Jason

When you’re tweeting for business, celebrities are not very useful to follow. In fact, following celebrities can actually be bad for business. But it’s easy to fall into the trap and let personal sympathies get in the way of using Twitter as an effective marketing tool.   The Problem with Following Celebrities and Big Brands …

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Posted on: October 26, 2016 | Author: Jason