Category: Social Media Campaigns

Understanding Industry Trends Through Social Media Analytics

To best understand an industry on a larger scale, organizations are turning to social media conversations to gain insight on general market trends. Analyzing the general industry rather than focusing on specific brands or products allows companies to cast a wider net in their efforts to build a bigger database. For example, instead of researching …

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Posted on: February 6, 2017 | Author: Jason
Measuring Your Social Media ROI To Determine Real Business Results

With more and more organizations leveraging social media as a marketing tool, companies now have to allot a budget and resources dedicated to social media marketing. But as with all departments in an organization, there needs to be some gauge for determining success. Because time spent is considered money spent, how does an organization know …

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Posted on: January 30, 2017 | Author: Jason
3-steps-on-how-small-businesses-can-leverage-social-media-influencers

There was a time when big brand names battled one another for the prime commercial spots knowing that it was their opportunity to grab the attention of a huge audience. These days, brands aren’t just knocking on the doors of television stations but also putting their brand marketing efforts towards social media. A survey conducted …

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Posted on: December 12, 2016 | Author: Jason
why-your-personal-brand-is-important-in-shaping-your-professional-reputation

Personal branding isn’t about self-promotion but defining yourself. If managed well, your personal brand will showcase your accomplishments and will open up professional opportunities that will lead you to better jobs, more contacts, and industry recognition. Your personal brand is who you are on paper, in person and online. It’s your reputation. When you deliver …

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Posted on: December 5, 2016 | Author: Jason