How to Use Social Media Analytics to Understand Trends and Your Target Audience

Some of the most successful social media marketing campaigns have gone viral because they touched people. It may have made people laugh, cry, or get angry; one thing is for sure – it hit them on a deeper, more personal level. To improve conversions and maximize your returns from social media marketing, it’s essential that … Read more How to Use Social Media Analytics to Understand Trends and Your Target Audience

Basic Guide to Conducting a Competitor Analysis on Social Media

An in-depth look at what your competitors are doing is essential to your success. Without a competitive analysis, you won’t know how well you are performing compared to your competition or if you are meeting your targets. Social media is a great place to get an insight into your competitors. To get a clear picture … Read more Basic Guide to Conducting a Competitor Analysis on Social Media

How to find your followers personas on Twitter

What did they try to teach us in marketing 101? Segment and understand your audience. Indeed this is one of the fundamental principles of successful business and marketing strategies. How you view, slice and define a segment of the market and its audience can lead to success (or failure), to efficient deployment of resources, and … Read more How to find your followers personas on Twitter

A Five Step Plan to Make Influencers Notice You on Twitter

Of all of your followers, do you know who your most popular audience-members are? How about industry influencers – do you have any of those in your follower arsenal? Tweepsmap offers you tools to learn more about your followers, but we can only take you so far with analytics. It’s up to you to do … Read more A Five Step Plan to Make Influencers Notice You on Twitter

Indiana Primary Prediction: A Landslide for Trump, A Win for Clinton

The US presidential election has been super exciting this year, not only for US citizens but for the rest of the world too who are following all the twists and turns. Social media, and Twitter especially, have been a big part of this campaign in so many ways: announcements, engagement and even trading barbs between … Read more Indiana Primary Prediction: A Landslide for Trump, A Win for Clinton

Data driven Tweet Scheduler and Calendar

Publishing engaging content usually requires multiple stages, it starts with finding relevant and engaging topics, writing the content, then publishing it to the audience. However, we all have busy schedules and can’t Tweet enough content to keep our audience engaged 24/7. So the planning process usually involves writing different content pieces ahead of time then … Read more Data driven Tweet Scheduler and Calendar

Do primary debates impact the conversations on social media?

“When you talk, you are only repeating what you already know. But if you listen, you may learn something new.” – Dalai Lama INTRODUCTION With less than a year before the next US Presidential Election, the Democratic and Republican parties are marching towards their respective presidential primaries but on vastly different paths. On the Democrat … Read more Do primary debates impact the conversations on social media?

Twitter data shows NDP, Liberals gaining grounds on Conservatives in key provinces in September

Winning hearts and minds on Twitter – where does each party stand in each province for the 2015 Canadian Election?   1. A quick look at the distribution of the seats between provinces and understanding the key battlegrounds   Ontario 121 35.80% BC 42 12.43% Alberta 34 10.06% Quebec 78 23.08% Manitoba 14 4.14% Saskatchewan 14 4.14% Nova … Read more Twitter data shows NDP, Liberals gaining grounds on Conservatives in key provinces in September