Category: Data Analytics

Some of the most successful social media marketing campaigns have gone viral because they touched people. It may have made people laugh, cry, or get angry; one thing is for sure – it hit them on a deeper, more personal level. To improve conversions and maximize your returns from social media marketing, it’s essential that …

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We are in the final stretch of the US presidential election and the different campaigns are ramping up their social media effort (including Twitter ads). During this election cycle, we have run multiple analysis using Twitter data, today we are taking a closer look to get clues on who follows more than one candidate, a …

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Posted on: November 7, 2016 | Author: Samir
Categories: Data Analytics

The US presidential election has been super exciting this year, not only for US citizens but for the rest of the world too who are following all the twists and turns. Social media, and Twitter especially, have been a big part of this campaign in so many ways: announcements, engagement and even trading barbs between …

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Posted on: May 3, 2016 | Author: Samir
Categories: Data Analytics

Publishing engaging content usually requires multiple stages, it starts with finding relevant and engaging topics, writing the content, then publishing it to the audience. However, we all have busy schedules and can’t Tweet enough content to keep our audience engaged 24/7. So the planning process usually involves writing different content pieces ahead of time then …

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“When you talk, you are only repeating what you already know. But if you listen, you may learn something new.” – Dalai Lama INTRODUCTION With less than a year before the next US Presidential Election, the Democratic and Republican parties are marching towards their respective presidential primaries but on vastly different paths. On the Democrat …

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Posted on: December 14, 2015 | Author: Darren
Categories: Data Analytics

Winning hearts and minds on Twitter – where does each party stand in each province for the 2015 Canadian Election?   1. A quick look at the distribution of the seats between provinces and understanding the key battlegrounds   Ontario 121 35.80% BC 42 12.43% Alberta 34 10.06% Quebec 78 23.08% Manitoba 14 4.14% Saskatchewan 14 4.14% Nova …

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