The sun is shining and the air is warm. It is now that time of year again to finally step outside and start enjoying the regrowth of the spring season. To prepare for the new season, let’s take a look at some of the best apps to help you get yourself and your space rejuvenated … Read more
As majority of us approach the year mark of the first lockdown, it comes with no surprise the way our communication styles has shifted in order to stay in touch with loved ones. Resorting to a screen has been the only option for most, where video chats and direct messaging is the most efficient and … Read more
As we have shifted into this new year, we bring with us some common trends that the chaos of 2020 promoted. Luckily, we have left behind the urgency to stock up on mass amounts of toilet paper but beneficially kept the popular switch to online interviews in the job market. As this virtual form of … Read more
Building a vibrant community on twitter may seem difficult at first, but there are 3 effective steps that help you build your community and increase their engagement: 1. Schedule your tweets: There is nothing better than immediate engagement with your community on twitter, however, we are not all able to be on twitter every single … Read more
LinkedIn has become the definitive social network for forming business connections. As a result, we’ve gotten to know the downside of having more people on the platform. It leaves the door wide open to bad sales habits. Some salespeople can’t seem to let go of their spam-style sales tactics, and plenty of them have migrated … Read more
Outreach is necessary to keep a B2B business growing and thriving. Plenty of sales teams do have an aggressive outreach strategy to keep the sales pipeline full. However, approaching a prospect successfully for the first time requires careful consideration. Who is your prospect? What is their business like? What value can you offer them? Those … Read more
What makes content worthy of being shared? It’s got to spark interest, be informative, entertaining or inspiring. When writing a blog, crafting a tweet, or creating a story, it’s understandable to get caught up in brand goals and ROI. You may lose focus on what is the most effective approach to promote a new product … Read more
Is showing up on time at work every day enough to advance us in our careers? Of course not, while having excellent attendance is certainly commendable, it’s not enough. In fact, it’s good to point out that you should be at work every day on time, no less, to begin with. But most importantly, you … Read more
If you are struggling to connect with your customers, you need to optimize your social media marketing efforts to know better who your customers are and which social networks they spend their time on by conducting audience research. Audience research starts with identifying who your ideal customers are. You then need to determine your audience … Read more
What makes a blog post perfect? If we look at popular blog posts that receive many comments and get shared a lot, it’s hard to point the finger at one thing in particular. Rather, it’s the sum of their elements, including the title, opening lines, photo(s), tone, voice, value of the content to your audience, … Read more