Author Archives: Samir

1. Customized paid ads are a great way to get in front of your audience. Tools like Google AdSense, Facebook and twitter ads make this easy as it customizes ads to be relevant to your target market. 2. Social Media; platforms like Facebook, Instagram and Twitter can all be leveraged by interacting with specific communities, …

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Posted on: June 2, 2020 | Author: Samir
Categories: Marketing Guide

Twitter has announced that their Audience Insights tool will be shutting down January 30th 2020. If you go to twitter’s analytic, you’ll receive the following alert: Twitter Audience Insights was a great tool that allowed the ability to see high level statistics. The twitter Audience Insights didn’t allow for detailed segmentation (drilling down to your …

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There are many ways to track website traffic from your social media effort, each method has advantages and disadvantages. Let’s explore the most common two methods: 1. Using URL shortening service Besides displaying cleaner links, one of the main advantages of URL shorteners is the ability to track and analyze click data. Most shortening services …

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Building a vibrant community on twitter may seem difficult at first, but there are 3 effective steps that help you build your community and increase their engagement: 1. Schedule your tweets: There is nothing better than immediate engagement with your community on twitter, however, we are not all able to be on twitter every single …

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There has been a number of changes to the Twitter rules, and in order to comply with the twitter rules we are removing the following functions from our service: The Grow community function is no longer available. We believe that Twitter is a remarkable network to engage your audience, build and promote your business. If …

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Posted on: March 23, 2018 | Author: Samir

It’s finally happening. According to the highly-anticipated Internet Trends Report by Mary Meeker, the amount being spent on Online Advertising is about to surpass the amount being spent on TV ad spots for the first time ever in 2017. 2017 Internet Trends Report from Kleiner Perkins Caufield & Byers Yes, you read that right. This …

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Posted on: October 24, 2017 | Author: Samir
Categories: Marketing Guide

We are in the final stretch of the US presidential election and the different campaigns are ramping up their social media effort (including Twitter ads). During this election cycle, we have run multiple analysis using Twitter data, today we are taking a closer look to get clues on who follows more than one candidate, a …

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Posted on: November 7, 2016 | Author: Samir
Categories: Data Analytics