Jason

X (formerly Twitter) is a social platform, and this is something to keep in mind when taking into account your engagement statistics and visibility. This is one of the cornerstones of B2C – business to customer – marketing, and strategy in the digital age. Social media allows for businesses and consumers to have a direct … Read more

There are a lot of reasons why X (formerly Twitter) is one of the best platforms for branding and marketing online. To begin with, it includes a large audience eager to consume and share content. It’s easy to post content and get it shared. It gives you a platform to post your thoughts, effectively raising … Read more

Musicians and social media marketing go hand in hand, and we’ve discussed previously how social media has revolutionized the music industry. That’s an overarching point – but now there’s a question of how to actually promote that music on X (formerly Twitter). There’s often a problem with musicians on X where they believe that constantly … Read more

If you’ve never heard of a X (formerly Twitter) Card, you aren’t the only person who’s left in the dark. Prior to their creation, your engagement capabilities on X weren’t limited in number, but they were limited by technology. If you wanted to reach out to audience members to get subscribers, you had to post … Read more

There is some back and forth discussion about how important your follower count is to your success on Twitter. Let’s assume that it’s good to have a lot of followers – after all, it’s better to have them than to not have them, right? The problem is how to actually get people to follow you. … Read more

Let’s say you’re new to X (formerly Twitter). You might be late to the party, but hey – new businesses are made every day, and you have to start somewhere with your social media marketing, right? The good news is that you don’t have to worry about the things you’ve missed out on. X is … Read more

There are many aspects to a post. From the like opportunities it offers to an audience to the repost potential it has, there are many moving parts to one tweet – which is surprising for something that’s only 280-characters, isn’t it? These shareable components to a tweet are also heavily favoured in the world of … Read more

When you want to listen to music now, or even find new music, you’ve got a ton of options. Through Internet radio and social media, you have access to almost every single artist in the world. Now think back a couple decades to the 90s. If you’re an artist, what are your options for sharing … Read more

We’re all familiar with the concept of lead generation – “the initiation of consumer interest or inquiry into products or services.” You can accomplish this in many ways, but let’s face it. This is entrepreneur and small business 101 level stuff. What you may not fully comprehend, however, is that one of your primary sources … Read more

When it comes to the world of social media, time is of the essence. Imagine you’re pouring your heart out on Twitter in a long series of tweets about your business. However, it’s 10 AM – no one is on, so no one hears any news updates from you. While this may be a minor … Read more

X (formerly Twitter) veterans (aka users who were using the site prior to February 2016) will remember how the social site had always worked up until the algorithm rollout. Tweet would fall in line on your feed in time with their posting date. Aside from sponsored tweets and the “here’s what you missed” feature, tweets … Read more