Using Twitter as a Relationship Builder for Your Business

Twitter is a social platform, and this is something to keep in mind when taking into account your engagement statistics and visibility. This is one of the cornerstones of B2C – business to customer – marketing, and strategy in the digital age. Social media allows for businesses and consumers to have a direct line to … Read more

7 Great Ways to Engage with Your Twitter Audience

There are a lot of reasons why Twitter is one of the best platforms for branding and marketing online. To begin with, it includes a large audience eager to consume and share content. It’s easy to post content and get it shared. It gives you a platform to post your thoughts, effectively raising the value … Read more

A Musician’s Guide to Promoting Music On Twitter

Musicians and social media marketing go hand in hand, and we’ve discussed previously how social media has revolutionized the music industry. That’s an overarching point – but now there’s a question of how to actually promote that music on Twitter. There’s often a problem with musicians on Twitter where they believe that constantly flooding their … Read more

How to Turn Your Twitter Into a Lead Generating Machine

We’re all familiar with the concept of lead generation – “the initiation of consumer interest or inquiry into products or services.” You can accomplish this in many ways, but let’s face it. This is entrepreneur and small business 101 level stuff. What you may not fully comprehend, however, is that one of your primary sources … Read more

How to Make the New Twitter Algorithm Work For Your Business

How to Make the New Twitter Algorithm Work For Your Business

  Twitter veterans (aka Twitter users who were using the site prior to February 2016) will remember how the social site had always worked up until the algorithm rollout. Tweet would fall in line on your feed in time with their posting date. Aside from sponsored tweets and the “here’s what you missed” feature, tweets … Read more