6 Great Methods for Putting a Stop to Customer Churn

Chances are that your business is affected by customer churn — however, how familiar are you with this concept? If you’re not aware of the true definition of customer churn and how it can harm your business, the time to educate yourself is now. Simply put, customer churn is the percentage of customers that stopped … Read more

6 Tips to Creating Compelling Content Your Audience Will Share

What makes content worthy of being shared? It’s got to spark interest, be informative, entertaining or inspiring. When writing a blog, crafting a tweet, or creating a story, it’s understandable to get caught up in brand goals and ROI. You may lose focus on what is the most effective approach to promote a new product … Read more

9 Jobs That Are at Risk of Being Replaced by AI

Do you believe that artificial intelligence (AI) is powerful and smart enough to take over the majority of jobs in the future? Should people start rethinking their career choices and choose jobs that are the least likely to become obsolete thanks to automation? According to Sinovations Ventures’ Dr. Kai-Fu Lee, predicting the future of tech … Read more

8 Skills Every Social Media Manager Needs

To boost your company’s social media presence, your social media manager should have the right mix of skills. Every social media team is different. They vary in size and structure. And while your team may have specific people in charge of copywriting, creating visual content, or SEO, every social media manager should still embody all … Read more

5 Things to Do During Your First 5 Days as Social Media Manager

It’s interesting to realize that just 10 years ago, roles like social media managers did not even exist. Today, just about every company has a social media presence and have a dedicated member of their organization managing it. And because social media management is a relatively new skill, it’s not that surprising for many of … Read more

How to Generate Leads from your Twitter Followers

Twitter has proven to be an incredible tool for lead generation. And you’re probably wondering how you can leverage it to generate new leads for your business. Twitter has allowed people to share content at a very rapid rate which is exactly why it’s the ideal channel to provide any business with relevant industry insight … Read more

5 Tips to Impressing Your Boss and Getting Promoted

Is showing up on time at work every day enough to advance us in our careers? Of course not, while having excellent attendance is certainly commendable, it’s not enough. In fact, it’s good to point out that you should be at work every day on time, no less, to begin with. But most importantly, you … Read more

3 Tactics to Try When Working with Influencers

Are you considering working with a social media influencer to promote and market your products and services? In just the past few years, influencer marketing has proven to be an effective way for businesses to reach a wider group of prospects who might be interested in buying their products or services. Influencer, as the name … Read more

Why You Should Work with Micro-Influencers

Consumers have grown to be more skeptical to straight forward advertising. Instead consumers are turning to their family, friends, and micro-influencers to make recommendations that they feel are much more honest and genuine. What are micro-influencers? Micro-influencers are kind-a small celebrities who have loyal followings on social media. They have meaningful interactions with their followers, … Read more

Effective Twitter Marketing Tips from the Pros

In the Twittersphere, the best are those who have unlocked the power of how to increase their brand awareness by tweeting with purpose. Influencers have reached near-celebrity status because they knew how to make the most of Twitter and its ability to build their online presence and invite engagement. Here’s what you can start doing … Read more

Measuring Your Influencer Marketing Campaigns

Influencer marketing has proven to be an effective way to build your brand. And if you’re not leveraging influencers as a part of your marketing strategy, you’re certainly missing out. Influencer marketing focuses on key leaders on social media to drive your brand’s message to a wider audience. With influencer marketing, you’re not marketing directly … Read more

Tracking and Analyzing Social Media Sentiment

Sentiment analysis is often referred to as opinion mining, and it is the analysis of the attitudes, emotions, and opinions behind a social media mention online. It’s a way to measure the tone of the conversation to determine if the person is generally happy, angry, or even annoyed. By measuring mentions alone, you may be … Read more

Increase Sales Using Audience Research Data and Social Media Advertising

If you are struggling to connect with your customers, you need to optimize your social media marketing efforts to know better who your customers are and which social networks they spend their time on by conducting audience research. Audience research starts with identifying who your ideal customers are. You then need to determine your audience … Read more

Basic Guide to Conducting a Competitor Analysis on Social Media

An in-depth look at what your competitors are doing is essential to your success. Without a competitive analysis, you won’t know how well you are performing compared to your competition or if you are meeting your targets. Social media is a great place to get an insight into your competitors. To get a clear picture … Read more

A Guide to Using Twitter Ads for Your Business

Twitter is an excellent channel to drive traffic to your website and generate leads for your business. Leveraging Twitter ads is an easy way to get your Tweets in front of a larger audience beyond those who already follow you. The following is the process to help you decide between the types of Twitter ads … Read more

End-to-End Strategy: Successful Social Media Marketing

For any social media marketing strategy to be successful, it must be focused on doing two things consistently and continuously – build a community that is relevant and keep them engaged. Building a loyal and meaningful Twitter community is your first step, and while the task may seem daunting at first, it can be made … Read more