Author Archives: Jason

Understanding Industry Trends Through Social Media Analytics

To best understand an industry on a larger scale, organizations are turning to social media conversations to gain insight on general market trends. Analyzing the general industry rather than focusing on specific brands or products allows companies to cast a wider net in their efforts to build a bigger database. For example, instead of researching …

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Posted on: February 6, 2017 | Author: Jason
Measuring Your Social Media ROI To Determine Real Business Results

With more and more organizations leveraging social media as a marketing tool, companies now have to allot a budget and resources dedicated to social media marketing. But as with all departments in an organization, there needs to be some gauge for determining success. Because time spent is considered money spent, how does an organization know …

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Posted on: January 30, 2017 | Author: Jason