Tracking and Analyzing Social Media Sentiment

Sentiment analysis is often referred to as opinion mining, and it is the analysis of the attitudes, emotions, and opinions behind a social media mention online. It’s a way to measure the tone of the conversation to determine if the person is generally happy, angry, or even annoyed. By measuring mentions alone, you may be … Read more

Increase Sales Using Audience Research Data and Social Media Advertising

If you are struggling to connect with your customers, you need to optimize your social media marketing efforts to know better who your customers are and which social networks they spend their time on by conducting audience research. Audience research starts with identifying who your ideal customers are. You then need to determine your audience … Read more