End-to-End Strategy: Successful Social Media Marketing

For any social media marketing strategy to be successful, it must be focused on doing two things consistently and continuously – build a community that is relevant and keep them engaged. Building a loyal and meaningful Twitter community is your first step, and while the task may seem daunting at first, it can be made … Read more End-to-End Strategy: Successful Social Media Marketing

Build Your Community and Become an Influencer in Your Industry

Regardless of which industry you are in and what business, you want to be taken seriously by your clients, your circle, and your community. You want to be respected as an expert in your field and have a strong online presence for your brand. But how do influencers reach that status as someone that people … Read more Build Your Community and Become an Influencer in Your Industry

6 Social Media Goals You Should Set For Your Business

How will you ever know if you’ve reached social media marketing success if you haven’t set goals for you to attain? And what is the point of setting these goals if you don’t have the data that proves you’ve achieved them? Setting social media goals is crucial to your success and extracting the metrics that … Read more 6 Social Media Goals You Should Set For Your Business

Understanding Industry Trends Through Social Media Analytics

To best understand an industry on a larger scale, organizations are turning to social media conversations to gain insight on general market trends. Analyzing the general industry rather than focusing on specific brands or products allows companies to cast a wider net in their efforts to build a bigger database. For example, instead of researching … Read more Understanding Industry Trends Through Social Media Analytics