Can you believe that it has been 10 years since we were first introduced to Twitter? In the decade that has passed, it’s more than proven itself to be one of the most effective social media platforms and marketing tools.
Over that time, celebrities, musicians, and even politicians have fallen in love with Twitter. Their number of followers became their gauge for popularity and influence. They were tweeting everything from what they ate for lunch to movie promotions and speaking engagement dates. They were even using Twitter as a channel to express their passions outside of what they were known for and urging their followers to donate to their charities.
Soon, Twitter was the social media of choice for musicians and the music industry because it allows real-time communication and became their gateway to interact with fans. For smaller music groups or performers who were just starting out, Twitter became a means to connect with their local audience. With a single Tweet, fans knew when they’d be performing in their city next.
But with 500 million Tweets going out each day, musicians found that their messages were getting lost in all the noise. Musicians couldn’t just rely on regular Tweets to gain an audience for their music or drive ticket sales anymore.
The need for social media marketing tools that complemented social media platforms like Twitter soon came to prove to be essential for the success of the music industry’s marketing campaigns. Platforms like Tweepsmap could be utilized to help musicians and bands to schedule a whole bunch of tweets and in-fact an entire campaign effortlessly, and based on the best time to Tweet to their followers with tour announcements and to remind them of dates for album drops.
Bands could also use these tools to segment their followers based on demographics and would interact with their fans on a city level to know if there was an interest to see them perform live there.
One of the most effective methods to reach out to fans is through Direct Message Campaigns. The Tweepsmap DM Campaign tool allows musicians and bands to send personalized messages to a sub-segment of their audience. For example, they can send a personalized message to let their biggest, most engaged fans be the first to order merchandise or advance order tickets. Or they can design a whole DM Campaign to their fans in the cities prior to a tour and update them on the venue, merchandise, offer discounts, etc. Of-course can also promote their music by directing their followers to apps like iTunes where their super fans could sample their music and eventually purchase tracks.
While sending a Tweet inviting all fans to check out their YouTube channel for video of live shows, band interviews or even music videos was an excellent way to get their music heard, only a percentage of those followers were likely to proceed with purchasing a track. So by personally targeting supporters who proved to be the most influential, devoted fans, musicians knew that those were “quality leads.” These fans were more likely to buy their music, tickets, and merchandise and also spread the word via their own social media accounts.
Tools like Tweepsmap not only helped musicians grow their number of followers but could measure the effectiveness of their campaigns and engagements. They gained insight on what interested their audiences, allowing them to engage with their fans.
Musicians are artists and are wonderfully complex. Excellent as it is to have a massive following, it appeared that they appreciated a strong, dedicated fan base above anything. The ability to send personalized messages and genuinely listen to what their followers were saying about them all helped fuel their creativity and reaffirm why they love music and performing for their fans.