Measuring Your Social Media ROI To Determine Real Business Results

With more and more organizations leveraging social media as a marketing tool, companies now have to allot a budget and resources dedicated to social media marketing. But as with all departments in an organization, there needs to be some gauge for determining success. Because time spent is considered money spent, how does an organization know … Read more Measuring Your Social Media ROI To Determine Real Business Results

Guidelines for Making Your Social Media Monitoring More Effective

What is being said about your company, products, and services on the internet? The process by which companies identify and assess what is being said about them is called social media monitoring.   The type of monitoring program you leverage should be based on what you’re trying to achieve, and the insights needed to help … Read more Guidelines for Making Your Social Media Monitoring More Effective

The Power of Twitter for Musicians and Why They Love It

Can you believe that it has been 10 years since we were first introduced to Twitter? In the decade that has passed, it’s more than proven itself to be one of the most effective social media platforms and marketing tools. Over that time, celebrities, musicians, and even politicians have fallen in love with Twitter. Their … Read more The Power of Twitter for Musicians and Why They Love It