Measuring Your Social Media ROI To Determine Real Business Results

With more and more organizations leveraging social media as a marketing tool, companies now have to allot a budget and resources dedicated to social media marketing. But as with all departments in an organization, there needs to be some gauge for determining success. Because time spent is considered money spent, how does an organization know … Read more

Gaining Business Insight from Social Media

Social media has long proven that it is an effective marketing tool as there is a wealth of information that can be found in the conversations that take place on these platforms. The fact remains that if businesses want to reach and understand their market base, they need to go where the majority of their … Read more

The Power of Twitter (now X) for Musicians and Why They Love It

Can you believe that it has been 10 years since we were first introduced to X (formerly Twitter)? In the decade that has passed, it’s more than proven itself to be one of the most effective social media platforms and marketing tools. Over that time, celebrities, musicians, and even politicians have fallen in love with … Read more