How to Turn Your Twitter Into a Lead Generating Machine

We’re all familiar with the concept of lead generation – “the initiation of consumer interest or inquiry into products or services.” You can accomplish this in many ways, but let’s face it. This is entrepreneur and small business 101 level stuff. What you may not fully comprehend, however, is that one of your primary sources … Read more

Don’t Auto DM Your Followers, Converse With Them Instead

UPDATE: Due to twitter’s rule changes, we have stopped offering the DM campaign function since sending DM in bulk is no longer allowed according to twitter’s new rules. However, the rest of this blog still applies, in terms of listening to your followers and reaching the right segment and conversing with them, it just has … Read more

How to Make the New Twitter Algorithm Work For Your Business

How to Make the New Twitter Algorithm Work For Your Business

  Twitter veterans (aka Twitter users who were using the site prior to February 2016) will remember how the social site had always worked up until the algorithm rollout. Tweet would fall in line on your feed in time with their posting date. Aside from sponsored tweets and the “here’s what you missed” feature, tweets … Read more

Democratic primary prediction: Clinton 3 – Sanders 3

As social media takes center stage in this year’s US presidential elections, we have performed multiple analyses on measuring the social media engagement levels as well as the impact of election debates on social media engagement. Throughout the nomination process, Donald Trump dominated the discussion on social media and he has mastered the use of … Read more

How To Build a Tweet Calendar

Let’s face it, as much as we love Twitter we are not glued to Twitter 24/7. Maximizing our reach however means we have to be tweeting content when our followers are listening, not when we have free time to tweet. Thus, it is essential that we all have a tweet calendar for the week (or … Read more

Indiana Primary Prediction: A Landslide for Trump, A Win for Clinton

The US presidential election has been super exciting this year, not only for US citizens but for the rest of the world too who are following all the twists and turns. Social media, and Twitter especially, have been a big part of this campaign in so many ways: announcements, engagement and even trading barbs between … Read more

Data driven Tweet Scheduler and Calendar

Publishing engaging content usually requires multiple stages, it starts with finding relevant and engaging topics, writing the content, then publishing it to the audience. However, we all have busy schedules and can’t Tweet enough content to keep our audience engaged 24/7. So the planning process usually involves writing different content pieces ahead of time then … Read more

When Is The Best Time to Tweet?

Knowing when our followers are listening is very crucial to any social media effort, we obviously don’t want to Tweet when our followers are not online or when they are sleeping! But when is the best time to tweet? we often hear determined answers, “it’s 12:00pm!” or some other time published in a study conducted … Read more