With more than half a billion Tweets sent out each day to over 300 million monthly users, it can be challenging to stay relevant and ensure that your Tweets are getting maximum exposure.
We have a list of Twitter strategies to allow you to maximize your Twitter impact:
1. Say more with a text screenshot
Sometimes there’s just so much more to be said, and Twitter’s 140-character limit makes it difficult for you to get that message across.
So why not say all you need to say on a text application on your mobile such as Notes and take a screenshot. You can then share this image in your Tweet.
2. Speak to a new audience
Your existing fans might get annoyed when you tweet promotional messages meant for those that you have never interacted with before.
Did you know that you can send a tweet that would exclude your current followers, allowing you to reach a whole new audience?
1) Twitter ads dashboard
2) Select your objective
3) Create Campaign
4) “Select additional audience features.”
5) Add followers
6) Uncheck: “Also target your followers.”
3. Understand your followers
Identify your top influencers and monitor what they are talking about. Once you know their interests, you’ll be able to engage more effectively.
It’s also important to know which of your followers unfollow you to help you understand if you should be adjusting your messages and engagement. Know who in your network is not following you back and take action.
You can analyze your network with tools to help you to be smart about building and managing who you follow and who follows you.
4. Stay on top of your brand
Did you know that you can monitor every time someone mentions your brand, products or even your competitor’s?
Set up a Tweet Alert and get email notifications as often as you like delivered right to your inbox. Alert criteria could be as simple as a hashtag to something more specific. You’ll be alerted any time someone mentions your name, brand, or product allowing you to stay current on opinions and feedback on your brand or your competitor’s.
5. Embed Tweets on your website or blog
Twitter has a built-in embed code which makes it easy for you to share your Tweets on your website or blog.
1) Choose the Tweet you want to share
2) Click the … icon next to the heart icon
3) Select Embed Tweet
4) Copy the code and paste it into any HTML document
6. Schedule your Tweets
You can save time and enhance your engagement by using a Tweet Scheduler. You can plan your post ahead of time, line them up in a calendar, and edit if required.
You can set the hourly profile and define the hours manually. Or you can allow a calendar to dynamically pick optimized times based on your account’s best time to tweet with an algorithm which explores your audience’s viewing habits thus finding the best time window to tweet.
7. Create custom feeds
At one point it will become impossible for you to keep track of all the content you want to see if you are following a few hundred people.
Enter Twitter Lists which will allow you to create a custom feed of prospects, customers, and influencers you may want to engage with.
You can choose to do this by visiting the Twitter Help Center. Or you can take creating a Twitter list to another level by using Tweepsmap that will segment your audience with a range of filters allowing you to craft direct message campaigns to target them specifically.
Ultimately, you’ll get the best Twitter experience when you and your audience are actively interacting. Check out Tweepsmap for an all-in-one logical workflow to guide your engagements and publishing on Twitter.