How to use Twitter as an experiment lab for your marketing tactics

Twitter is a powerful tool when combined with the right experiment and analytical techniques to become an integral part of your go-to-market social experimental ground. What you’ll never have to do again:  Tweet just because everyone assumes frequency and activity equals effectiveness Stare at a blank calendar and agonize over what message you should be … Read more How to use Twitter as an experiment lab for your marketing tactics

#FIFA: Can Soccer Win Against an Entrenched Organization for Real Social Change?

illustration by Mike Trujillo #FIFA: What does a people’s movement sound like? The keyword #FIFA has been discussed by over 309 million people around the world on May 28th alone. For city-level drill down of the #FIFA conversation, go to tweepsmap’s live hashtag map. Can #FIFA president Sepp Blatter fight off the onslaught of criticism? Fifa … Read more #FIFA: Can Soccer Win Against an Entrenched Organization for Real Social Change?

Beyond the Job – How Twitter Puts Entrepreneurship Closer Within Your Reach Than Ever

What do these people have in common? Twitch pro video gamers with followings rivalling cable tv programs Health & diet bloggers with large cult followings and booming ecommerce health products businesses Independent music makers, writers and visual artists with large thriving followings that provide them with star-level publicity and opportunities Youtube fitness and beauty stars … Read more Beyond the Job – How Twitter Puts Entrepreneurship Closer Within Your Reach Than Ever

Bi-Partisan Reach on Twitter: Hillary Clinton Has More Influence on Twitter Than the Entire Republican Candidate Pool

History has proven that presidential elections can be won by leveraging technology to touch and convert voters. Technology once again will be in the spotlight and play a critical role in determining the outcome of the 2016 election. Political institutions that can leverage the power of new technology platforms to connect to their constituents more effectively … Read more Bi-Partisan Reach on Twitter: Hillary Clinton Has More Influence on Twitter Than the Entire Republican Candidate Pool

Go Ahead, Make Twitter Feel Less Like Work

Twitter should feel like a game. A real game – not some CRM or productivity app dressed up like a game. We are talking about the type of fun adventure that you leap straight to after work without taking your coat off. We live for the idea that working on social media should be exhilarating. Working … Read more Go Ahead, Make Twitter Feel Less Like Work

How to Fund Raise Like Leo DiCaprio in Inception

Persuading venture capitalists and investors in general is just like Nolan’s blockbuster psychological thriller Inception. Art imitates life. You, the entrepreneur needs to subtly place your big idea in the VC’s subconscious mind, and quietly leave so they wake up thinking the idea was theirs all along. Let’s see what lessons we can learn from Leo … Read more How to Fund Raise Like Leo DiCaprio in Inception

How to find popular blog topics that your audience is interested in

There are hundreds of topics out there that your audience wants to hear about – a treasure trove for the data minded blogger    There has never been an easier time to experiment with being a writer than now. Generations of writers in the past had to be content with very limited feedback prior to writing their book from their … Read more How to find popular blog topics that your audience is interested in

5 Second Analogy You Can Use To Make Anyone Instantly Understand What Twitter Is 

imagecredit: nedroid.com What is Twitter but a giant party? Where’s this party? On the internet. Is it a big party? You bet. 300 million plus people on the guest list. Are there beautiful women at this party? Definitely yes. Statistics show that there are, however more men than women at this party. You are used to … Read more 5 Second Analogy You Can Use To Make Anyone Instantly Understand What Twitter Is