How to Use X (once Twitter) Analytics: The Champion’s Guide

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This is the last X (formerly Twitter) Analytics guide you’ll ever need. You’ll not only learn the ins and outs of X Analytics, but you’ll learn what analytics to check, what they mean, and how to use them to become an audience-growth champion! What is X Analytics? Using X Analytics, you can track and view … Read more

How to Save an X (once Twitter) Thread as a Draft

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Have you ever written a thread but didn’t want to post it right away? Maybe you planned a thread somewhere and struggled to make it fit in X’s (formerly Twitter’s) 280 character limit? Here’s how to draft an X thread right in your content calendar. How to Save an X Thread as a Draft Create … Read more

How to Schedule X (once Twitter) Polls with Hootsuite

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You can schedule polls in Hootsuite! All you need to do is get Fedica’s free app in Hootsuite! We previously wrote about scheduling X threads with Hootsuite, but sadly Hootsuite doesn’t support scheduling polls natively either (as of the time of this post). But that doesn’t mean you can’t schedule polls and threads using Hootsuite! … Read more

Boost Your Engagement Rate on X (once Twitter) with Ai-Powered Analytics

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Tracking X (formerly Twitter) engagement rates tells you the story of what your audience wants. Knowing these metrics lets you choose what topics and content you should keep posting to grow your niche – if you know what metrics to look for. Say you’re tracking profile clicks for your posts to measure which kinds of … Read more

How to Become a Better Writer to Grow Your X (once Twitter) Followers

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Graphic of a magnifying glass over a computer looking at analytics, blogs and charts

Did you know that becoming a better writer and capturing your followers can be done in the same way for any medium or platform? For example, what helps you grow your X (formerly Twitter) following can help you structure better blogs and even make better YouTube videos! With experience studying communication, shooting films, and spending … Read more

Filter X (once Twitter) Analytics for Keywords Now!

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What’s New: Filter X (formerly Twitter) Analytics for Keywords!
February, 2022

While you’ve been strategically building your following, we’ve built awesome tools that let you grow smarter!

    • Follower Relationship: Have you ever viewed an account on X and wondered when you followed them, or when they followed you? Now you can view your relationship history with anyone right on X – once you have the free browser extension installed, you will notice a new Fedica icon when you visit a profile on X. You can also add them instantly to a list if you don’t want to accidentally unfollow them!
    • Scheduled Photo Tagging: We’re the first to let you tag other accounts in your scheduled photos and make it easy to chat around images when you include them. Try tagging people next time there is a scheduled giveaway or follower appreciation so they’re notified in a special way, or when you hold a X Space, schedule its announcement with a photo and tag your invitees, for example!
    • Filtered Engagement Metrics: Have you ever wondered which of the topics you tweet about generate the highest engagement? Get the performance of any campaign, convo, or topic imaginable in your Engagement Dashboard! Instead of getting engagement data by Pipeline, try filtering them with specific keywords so you easily make the smartest content strategy moves.
    • Scheduling Polls: Just in case you missed it, you never have to miss a spelling mistake or write Polls last minute again when you schedule Polls like you can with Threads.

Tweet Reach Shut Down: Whats the Alternative?

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Despite their large user base, Union Metrics (formally Tweet Reach) has transitioned their platform to “Listen, powered by Brand watch”. This unexpected switch has now ended their free offering for hashtag analysis, as well to their more affordable hashtag analysis plans. If you are one of the affected users, Fedica hashtag analysis tool can be … Read more

Social Media Gone Professional

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It is with no doubt that social media usage has been on a rapid incline over the years. With constant growth in users, social media sights have advanced their services. Where once just focusing on individual functions such as networking or image sharing, social media sights have now expanded into multifunctional services. Live streaming, shopping and social audio, are just a few of the functions that social media platforms have expanded on and will only continue from there.

The popular social networking service, X (formerly Twitter), has been a top leader when it comes to the emergence of trends. Their current launch of X for Professionals gives users a more enriched service by offering additional professional tools that are not offered to regular users. The new function caters to the advancing world of social media careers and marketing where X has now made it easier than ever to promote, feature, and shop on businesses, creators, publishers and developers accounts.

It is becoming easier than ever for users to showcase content and enhance their online presence. Professional profiles enable users to have a more defined way to present their account online with two new features:

  • Professional Identification: Indicates that a profile is professional and showcases what kind of profession they identify as
  • Profile modules: Allows users to share what is most important to them

The beginning of professional profiles began April 2021, where the “About Module” was released. Since then, the newsletter module, Revue, and the Shop module, have been created in alignment with Twitters efforts around accessible shopping.

Although the tools offered to professional accounts are only to a small range of users, Twitter is working towards expanding their markets to bring these features to everyone.

How to Schedule Tweets with Tagged Media

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The ability to schedule tweets with tagged photos is FINALLY here! Take advantage of our publishing features with our newest addition: tagging in media of scheduled tweets! Fedica users now have the ability to elevate their social media publishing even further by scheduling tweets with tagged media directly into their feed or in a Twitter … Read more

How to Schedule X (once Twitter) Polls

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For years, X (formerly Twitter) users have been asking for the ability to schedule polls, but there has never been tools to support this function. That changes today! Here’s how to schedule X polls: Take advantage of our publishing features with our newest addition: scheduling X polls! Fedica users now have the ability to elevate … Read more

How to Write Email Newsletters that People will Actually want to Read

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Although we’ve heard the fundamental marketing rule of “not blasting your followers with content”, many marketers are still often caught doing so. The pick-up lines of “Hi there!” or the spammy feeling people pick up on from “pushing” of content can become apparent. Go ahead and check your inbox right now. There is probably some … Read more

Social Media Marketing is Easy When its Mostly Automated

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“A good tool improves the way you work. A great tool improves the way you think.” Any great social media tool gives you the data you need to understand your audience to make informed decisions that build a strong community. Imagine if everything you create contributed directly to building a loyal relationship with your audience. … Read more

3 Best Practices for Better Video Marketing

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As video ads get 6x more engagements than photos, and with a 72% year-over-year increase in watch time, only 38% of video marketers plan to include Twitter in their 2020 video marketing strategies. Top publishers are ramping up their video posts by 90-100% on Instagram, and 70% of marketers are looking to focus more on … Read more

3 Easy Principles to Creating Viral and Super Shareable Content

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Viral content is not impossible. It’s essentially carefully crafted highly shareable messages. With enough practice, quality, and patience, you’re sure to create a post that goes viral! It’s a skill that can be learned. No matter what the medium, the principles of virality are the same: Make content that is useful or helpful to your … Read more

6 Methods to Gain New Twitter (now X) Followers and Grow Your Audience

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Overview: Polish your profile. Be consistent but not overbearing. Analyze and optimize your performance. Be personable and interact with others. Understand X’s algorithm. Leverage your audiences outside of X. X (formerly Twitter) is debatably the quickest way to grow your social following from scratch. Not only is the platform poised to grow in years to come, but X … Read more

The Benefits and Perks of Remote Working

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Remote working is often defined as an innovative work style that allows professionals to work outside a traditional office environment. In simple terms, working from home. It is a style of work that often allows more flexibility in one’s day-to-day life and has exceeded in popularity due to the pandemic. While it can have its … Read more