Category: Start-up & Entrepreneurship

  In our increasingly visual world where the overflow of information makes individuals immune to content, good graphics and graphic design skills are pivotal to making your materials stand out. In a post published by Huffington Post (source), content with visual context generates 53% more engagement than a text-based posts and that is a result …

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  Cold calling. The two words that make the majority of the modern age sales professionals cringe. In fact, most sales professionals would rather text, email, send out a messenger pigeon or smoke signals — whatever it takes to avoid picking up the phone. It’s an ongoing debate that has been taking place for a …

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Posted on: June 22, 2017 | Author: Sandra

Consumers have grown to be more skeptical to straight forward advertising. Instead consumers are turning to their family, friends, and micro-influencers to make recommendations that they feel are much more honest and genuine. What are micro-influencers? Micro-influencers are kind-a small celebrities who have loyal followings on social media. They have meaningful interactions with their followers, …

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Posted on: June 19, 2017 | Author: Jason

Are you just beginning to dip your toes into content marketing and a little overwhelmed by the amount of information out there?   The modern digital marketing arena can be intimidating to the newcomer and traditional marketers pivoting into this new world. The ecosystem is getting increasingly bigger – more platforms catering to different types of …

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Finding your sales velocity elevates you above the guessing game with sales forecast   Forecasting revenues for a young company is hard. However, many operating decisions involving hiring and other operating expenditure forecast require CEO/CMO/Sales VPs to understand how their sales machine is performing. You can build a solid sales forecast with an understanding of how …

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The search for the ideal customer – why it is the most crucial step to your marketing effort   If you have ever read a digital marketing message or an ad that made you go: “who’s wasting time & money to sell me something useless like that?” -followed by an immediate delete or scroll-over, then you already know the …

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Twitter is a powerful tool when combined with the right experiment and analytical techniques to become an integral part of your go-to-market social experimental ground. What you’ll never have to do again:  Tweet just because everyone assumes frequency and activity equals effectiveness Stare at a blank calendar and agonize over what message you should be …

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