Category: Start-up & Entrepreneurship

Are you just beginning to dip your toes into content marketing and a little overwhelmed by the amount of information out there?   The modern digital marketing arena can be intimidating to the newcomer and traditional marketers pivoting into this new world. The ecosystem is getting increasingly bigger – more platforms catering to different types of …

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Finding your sales velocity elevates you above the guessing game with sales forecast   Forecasting revenues for a young company is hard. However, many operating decisions involving hiring and other operating expenditure forecast require CEO/CMO/Sales VPs to understand how their sales machine is performing. You can build a solid sales forecast with an understanding of how …

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The search for the ideal customer – why it is the most crucial step to your marketing effort   If you have ever read a digital marketing message or an ad that made you go: “who’s wasting time & money to sell me something useless like that?” -followed by an immediate delete or scroll-over, then you already know the …

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Twitter is a powerful tool when combined with the right experiment and analytical techniques to become an integral part of your go-to-market social experimental ground. What you’ll never have to do again:  Tweet just because everyone assumes frequency and activity equals effectiveness Stare at a blank calendar and agonize over what message you should be …

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What do these people have in common? Twitch pro video gamers with followings rivalling cable tv programs Health & diet bloggers with large cult followings and booming ecommerce health products businesses Independent music makers, writers and visual artists with large thriving followings that provide them with star-level publicity and opportunities Youtube fitness and beauty stars …

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Posted on: May 27, 2015 | Author: Diane

Persuading venture capitalists and investors in general is just like Nolan’s blockbuster psychological thriller Inception. Art imitates life. You, the entrepreneur needs to subtly place your big idea in the VC’s subconscious mind, and quietly leave so they wake up thinking the idea was theirs all along. Let’s see what lessons we can learn from Leo …

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Posted on: May 5, 2015 | Author: Diane

There are hundreds of topics out there that your audience wants to hear about – a treasure trove for the data minded blogger    There has never been an easier time to experiment with being a writer than now. Generations of writers in the past had to be content with very limited feedback prior to writing their book from their …

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imagecredit: nedroid.com What is Twitter but a giant party? Where’s this party? On the internet. Is it a big party? You bet. 300 million plus people on the guest list. Are there beautiful women at this party? Definitely yes. Statistics show that there are, however more men than women at this party. You are used to …

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