Twitter has proven to be an incredible tool for lead generation. And you’re probably wondering how you can leverage it to generate new leads for your business.

Twitter has allowed people to share content at a very rapid rate which is exactly why it’s the ideal channel to provide any business with relevant industry insight which will allow you to build your brand and promote your products and services.

With Twitter’s hundreds of millions and growing monthly active users, there are plenty of opportunities to find leads that you can engage with and convert into customers.

It starts with growing your community with relevant followers for your business based on specified criteria such as geography, interests, demographics, etc. And to gain more followers, you first need to follow users you feel would most be interested in what you have to say and offer. And once you’ve gotten their attention through engagement, mentions, and retweets, they’re likely to follow you back.

To know who to follow, start by defining your criteria. Search for accounts based on their profile descriptions, what they tweet about, and even their location (say local or global). Tools like Tweepsmap can take your criteria and through their intelligent algorithm, present you with a lot of accounts that fit your specifications of the ideal prospect.

To generate leads, you need to find Twitter users who would be most interested in what you have to say. And to identify them, list all the keywords and hashtags that are related to your business name and product name. You’ll want to add your competitors and their products to that list because their prospects are yours too.

Decide who you feel is the right fit and follow those who would be most interested in your brand offerings. Get their attention by retweeting their content and don’t forget to mention them. The reward for all that work is a follow-back.

Continue to reach out to them regularly. The last thing you want is for them to unfollow you which may happen if you’re not consistent with your content. Another way you could potentially lose the leads that you worked so hard to get is if you start sending generic messages to all your followers that don’t apply to them.

Let’s say that you have a special offer for customers at only one of your many branches. Obviously, you’ll only want to send this message to all those who are closest to that particular location. With a sophisticated Direct Message platform, you can craft a relevant and conversational message to followers that you have selected using powerful filters such as location, gender, your own customer list, professions, and even keywords in their BIO.

This way, only the users who the special offer applies to will receive your message and you won’t disappoint the others who read the offer, only to realize that they don’t qualify. Sending direct messages that are relevant and applicable will increase your conversions and lessen your chances of being unfollowed.

When it comes to generating leads, it all starts with identifying who they are. To know your target audience, you need insight on who is talking about all things related to your industry such as niche influencers and competitors. Tweepsmap can give you an in-depth analysis and help you build and cultivate your follower base to successfully convert those leads into paying customers.

Posted on: July 17, 2017 | Author: Jason

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