How To Be Hot On A Cold Call

  Cold calling. The two words that make the majority of the modern age sales professionals cringe. In fact, most sales professionals would rather text, email, send out a messenger pigeon or smoke signals — whatever it takes to avoid picking up the phone. It’s an ongoing debate that has been taking place for a … Read more

Why You Should Work with Micro-Influencers

Consumers have grown to be more skeptical to straight forward advertising. Instead consumers are turning to their family, friends, and micro-influencers to make recommendations that they feel are much more honest and genuine. What are micro-influencers? Micro-influencers are kind-a small celebrities who have loyal followings on social media. They have meaningful interactions with their followers, … Read more

Effective Twitter (now X) Marketing Tips from the Pros

On X (formerly Twitter), the best users are those who have unlocked the power of how to increase their brand awareness by posting with purpose. Influencers have reached near-celebrity status because they knew how to make the most of X and its ability to build their online presence and invite engagement. Here’s what you can … Read more

Video: How to Use Fedica’s Browser Plugin

Tweet and share content right from where you actually see it, without having to copy-paste or open up another browser window with Fedica’s Plugin for Twitter. For more FREE training on the capabilities and efficiency of the Fedica platform, subscribe to our YouTube channel today!

Video: How to Find Hashtags to Tweet About

Finding the right hashtags and topics to tweet about is crucial to stay up-to-date with what is happening in the world-and the society around you. Coming up with impactful and relevant tweets will allow you to connect with your followers, grow your Twitter audience and increase engagement. While most Twitter management platforms will give you … Read more

Measuring Your Influencer Marketing Campaigns

Influencer marketing has proven to be an effective way to build your brand. And if you’re not leveraging influencers as a part of your marketing strategy, you’re certainly missing out. Influencer marketing focuses on key leaders on social media to drive your brand’s message to a wider audience. With influencer marketing, you’re not marketing directly … Read more

Video: How to Build a Twitter (now X) Calendar

X (formerly Twitter) publishing should not be a manual task and should not take lots of time. Automate your posting while increasing engagement with Fedica’s scheduler that allows you to build a customized calendar that best suits your needs. Schedule your posts at the most optimal times for YOUR account; even build multiple streams of … Read more

Video: Getting Started with Fedica

New to Fedica? Begin exploring the leading intelligence, publishing and listening platform for social media. Get deep analytics of your followers, followers of competitors and trending topics within your target audience so that you can design targeted and cost effective marketing or ad campaigns, and grow your revenue. Use Fedica’s extensive publishing tools to drive … Read more