There was a time when celebrities ruled the social media kingdom as the only influencers, encouraging their fans to try something new with a strategic product placement post. Actors were persuading their followers to try the new smoothie joint with just one photo of themselves happily sipping away at a concoction that was aptly named … Read more
You’ve put a considerable amount of effort to building your brand name. You’ve carefully curated content, made informed decisions on what posts are relevant and when the optimal time to post is. You have ensured that your social media accounts embody your brand’s mission. You’ve even done damage control on the digital footprint you left … Read more
There was a time when big brand names battled one another for the prime commercial spots knowing that it was their opportunity to grab the attention of a huge audience. These days, brands aren’t just knocking on the doors of television stations but also putting their brand marketing efforts towards social media. A survey conducted … Read more
Personal branding isn’t about self-promotion but defining yourself. If managed well, your personal brand will showcase your accomplishments and will open up professional opportunities that will lead you to better jobs, more contacts, and industry recognition. Your personal brand is who you are on paper, in person and online. It’s your reputation. When you deliver … Read more