Believe it or not, but the first month of 2013 is drawing to a close.
Hopefully you’ve managed to stick to your resolutions through the month of January, and you’re back in the swing of status updates and tweets.
Since we’re all fully immersed in 2013, we thought that it would be a good time to take a break from looking forward, and look back – back to the state of social media in 2012. If you’re up for a little jaunt down memory lane, read on.
Step 1: Write a blog post, send a tweet, post a Facebook status update
Step 2: …?
Step 3: Success!
If that sounds like your hazy vision for how a social media campaign looks, you’ll want to adjust your perspective.
Too many companies think that social media = content creation. It doesn’t.
Content is just one part of the complex machine of social media done right, and it isn’t even the most important part.
Before you write your first tweet or even create your Facebook page, follow these three essential steps – or risk a huge social media flop, no matter how enlightening those status update are.