Cold calling. The two words that make the majority of the modern age sales professionals cringe. In fact, most sales professionals would rather text, email, send out a messenger pigeon or smoke signals — whatever it takes to avoid picking up the phone. It’s an ongoing debate that has been taking place for a …

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Posted on: June 22, 2017 | Author: Sandra

Consumers have grown to be more skeptical to straight forward advertising. Instead consumers are turning to their family, friends, and micro-influencers to make recommendations that they feel are much more honest and genuine. What are micro-influencers? Micro-influencers are kind-a small celebrities who have loyal followings on social media. They have meaningful interactions with their followers, …

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Posted on: June 19, 2017 | Author: Jason